A brand is just another word for a logo – and I've got one of those!  Nooo! Your brand is far more than your logo – it's about the values of, and your vision for your business, it's the personality of your business and the promise that it makes to your customers.

Your brand values will define what your business stands for and will inform
your decision making on many levels, from recruiting staff with the right attitude and approach to choosing the promotional methods that you use.
Your brand reflects the way your business behaves and the way it portrays
itself – your logo is just one of the ways your business makes itself visible.